|Title||Tokyo International BarShow 2018
～ Bar Mythology ～
|Dates & Times||12 [Sat.] & 13 [Sun.] May 2018
11:00 – 18:30 (both days)
|Event Location||Tokyo Dome City Prism Hall
1-3-61 Koraku, Bunkyo-ku, Tokyo ACCESS >>
|Main Sponsor||Cocktail Culture Foundation|
|Sponsorship||Ministry of Agriculture, Forestry and Fisheries
Ministry of Economy, Trade and Industry
Japan Tourism Agency
National Tax Agency
Scottish Development International
Japan Wines and Spirits Importers' Association
What's a BarShow?
BarShows are the main event for the alcoholic beverage and bar industries and are held in the name of the region in which they occur. These exciting events draw attention from across the globe regardless of whether you are an industry insider or not.
In 2012, the Tokyo International BarShow was the first to be held in Asia. It held in conjunction with Whisky Live, a global event well known in Japan. A world’s first to bring together bars, cocktails, and whisky with a hugely successful program that satisfied liquor lovers of all kinds.
Since first being held in Tokyo Midtown in 2012, Belle Salle Shibuya Garden in 2013, and it has been held in Tokyo Dome City Prism Hall since 2014. The event has continued to grow and boasted 11,200 visitors over two days last year.
Ongoing demonstrations by the world’s most famous bartenders making cherished domestic and foreign alcohol accessible to all in this, the Tokyo International BarShow, the grandest event of the bar industry. The Tokyo International BarShow continues to have more corporate exhibitors and visitors each and every time it is held. It has become a widely known and highly anticipated event, and we have updated the title and logo for this year to reflect that.
By simplifying the title to one that rolls off the tongue, we hope to create an intimate event atmosphere for even more visitors to enjoy. Of course, our whisky event has not been eliminated. In fact, it will retain its strong presence alongside a wide variety of spirits and cocktails, bar products, and real bars. Plenty for everyone to see and do at the “Tokyo International BarShow”.
We have named the week of May 13 "National Cocktail Week" as May 13 is World Cocktail Day and have dedicated this full week to the celebration of cocktails. To highlight this connection, we have incorporated the “National Cocktail Week” verbiage into our logo for 2018.
Scotland and the Isle of Islay
The 2017 BarShow is proud to announce that it is backed by Scottish Development International, too.
Mr. Dave Broom, who honored us with his presence in 2012, 2013 and 2017, will be welcomed again, this time assuming the role of Tokyo International BarShow Official Executive. As an Ambassador of Islay, we look forward to hearing more about Scotch Whisky and the splendor of Islay from him at the BarShow this year.
Who are the Ambassadors of ISLAY?
In September of 1997, the head distiller at Bowmore Distillery proposed forming the Ambassadors of ISLAY to ten bartenders visiting from Japan. Following this, it was approved by the Isle of Islay Head Distiller Council and these ten became officially recognized as private friendship ambassadors. The Ambassadors have embraced their role through activities that expound the spiritual natural elements of Islay and the wonders of Islay Whisky through educational activities and speaking opportunities.